Who We Are

We are experts in the New Consumer Economy

We have invested in, advised and operated dozens of consumer brands in multiple economic cycles and understand the levers to build successful long-term businesses

We deeply understand how technology is impacting the consumer industry

We are trusted partners with a long-term view

Managing Partner

Bill Gilroy

Recognizing a once-in-a-generation shift was underway in the consumer industry, Bill launched Whitebirch Consumer Partners (“WCP") in 2011 to serve as a key resource to company founders and management with regard to strategic planning, capital-raising and scaling operationally to achieve rapid growth.  Bill has served in advisory and operating roles with a broad range of leading brands that are spearheading the large-scale transformation of the global consumer and retail industry.  WCP also manages a portfolio of investments in consumer brands on behalf of a group of high net-worth individuals.

Prior to WCP, Bill was a Principal at Global Reach Capital (“GRC”, an affiliate of Burch Creative Capital), where he co-led one of the first consumer venture capital firms dedicated to launching, acquiring and investing in rapidly growing consumer brands. 

Prior to GRC, Bill was an investment banker at SoundView, a boutique investment bank exclusively focused on the technology industry that was acquired by UBS in 2003.  During his tenure at SoundView, Bill executed all stages of over 25 private equity, public offering and M&A transactions with an aggregate value of $4 billion.

Bill is a graduate of Dartmouth College and Columbia Business School.  Bill lives in Los Angeles with his wife and daughter.